HOLIDAYCHECK - INFOGRAPHIC “TRAVEL MONITOR”

Initial Situation

HolidayCheck is the largest holiday ranking system in the German-speaking area and has over 15 years of industry expertise. With its long-term know-how and millions of evaluation data, HolidayCheck is an expert in this sector.  

Goal

HolidayCheck’s dna is the proximity to its travelers and its knowledge of package holidays. In order to further accentuate these qualities, a recurring format is to be developed, with the purpose of being a reliable source of information for the tourism industry – beginning with the average consumer up to decision-makers – distinguished for its speed and sensitivity for trends.

Implementation

By analyzing the for this sector relevant early booker period, HolidayCheck releases relevant news for the upcoming travel year.

Within the broad evaluation of the travel behavior of German package holiday travelers, the portal informs on booking trends and gives recommendations to travelers and the industry. Together with the HolidayCheck team, Combo Communications are developing the concept and the specified content of the HolidayCheck travel monitor. The outcome is illustrated in an infographic and was distributed to the media along with the evaluation.

Outcome

Media reach of 55 Million with press coverage containing information on the HolidayCheck Travel Monitor in numerous relevant German online and print media outlets. As a result, HolidayCheck has been requested as an expert by TV broadcasters.