TRANSAVIA - BRAND LAUNCH

Initial situation

Transavia, the low cost airline of Air France-KLM, has been operating very successfully for 50 years in the Netherlands and France, but is still not well-known in Germany. In order to constantly grow and also settle down in Germany, the airline is building up a new hub and stationing four airplanes with over 100 weekly connections at Munich airport.

Strategy

In order to trust it, you have to know a brand and have a positive association with it. Combo communications accompanied the brand launch specifically from pr side to introduce the outstanding USPs in Munich: convenient prices, diverse destinations, special service and an extraordinary level of hospitality.

Implementation

Combo communications supports the successful establishment of Transavia in Munich with the consultancy of all campaigns as well as the development and implementation of an online and offline strategy as well as a social media approach. Targeted communication measures like a press conference for the market launch, regular press releases, individual story pitching and storytelling, CEO interviews with local and national key media as well as press meetings with media representatives and a tailored presence at ITB Berlin increases the awareness of Transavia locally and nationwide.

Outcome

Transavia shows a measurable increase in booking behaviors by continuously being featured on- and offline, in all relevant German media outlets (e.g. daily newspapers, local press and travel/aviation trade press) as well as being picked up by newswire publications.  After six days of flight operations, Transavia already welcomes its 10,000 passenger and has over one million Facebook fans.